Client: Jacobsen Mowers
“It was gratifying to see how quickly Maureen could jump into an unknown industry, come up to speed and write very intelligently to our audience of golf course superintendents and sports turf managers.”
Deanna Griffith, Marketing Manager, Jacobsen/Textron Charlotte, NC
The goal was to strengthen Jacobsen/Textron’s (Charlotte, NC) new “green” brand by interviewing high profile customers at the City of Austin TX, Pebble Beach Golf Course, and the University of South Carolina.
From those interviews, we developed a series of case studies with compelling metrics and customer endorsements for use by their sales force in support of their “Green Technology” branding campaign.
These case studies resulted in dozens of sales worldwide of their Eclipse 322 Electric and Eclipse 322 Hybrid Riding Greens Mowers. For a free consult regarding your own targeted case study campaign, call 952-828-6844 now.
Photo of Seminole Golf Course, FSU, Tallahassee, FL, by Jay Morse