Client: Fintegra Financial

“Maureen understands the business environment. Whether it’s an executive bio or business proposal or sales letter to a high level prospect, she puts a compelling twist on things to spark a reader’s interest.” Tucker Muhrer, V.P. Fintegra LLC Mpls., MN

In 2011, when Fintegra Financial Solutions (Mpls.) approached Virgin Money (Boston) to propose a business alliance, Tucker Muhrer sent a proposal to a V.P. at Virgin Money detailing why the alliance made excellent business sense. He received no reply. Rather than give up, Muhrer hired Maureen to rewrite the proposal. She revised the document, building in more strategic reasons and concrete benefits resulting from a possible merger of the two companies. Within a week of sending the new version, Muhrer gained an appointment with the V.P. at Virgin Money in Boston. “Maureen was the difference between success and failure,” he says.

MaureenInk offers business writing including professional bios, sales letters and proposals to help clients present themselves and their ideas in the most powerful way possible.

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Maureen Fischer is a freelance copywriter and content marketing specialist. As a former journalist with United Press International and an award-winning copywriter, she can tell your story in engaging and original ways.

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