Pop Culture
3 Keys to Using Dinner as a Marketing Tool
No CommentsWritten on April 1, 2017 at 7:56 am , by Maureen Fischer
Dinner parties are on the decline in Washington D.C., says Washington Post columnist, Lea Berman, in her column titled “Fewer Dinners means Meaner Politics.” Berman says of the Obama administration, “Washington doesn’t go to dinner anymore and it’s bad for the country.” I agree with Berman: selling ideas and persuading over wine and a home-cooked more info
What ‘Mad Men’ Taught us Marketers
No CommentsWritten on March 10, 2017 at 10:57 am , by Maureen FischerYes, I had a serious Mad Men addiction (along with House of Cards and The Good Wife). But this isn’t about Don Draper or Joan Holloway or the other characters on one of the best TV series ever produced. It’s about how the show exemplifies our obsession with marketing ourselves in order to get ahead. more info