Tag Archives: Eloqua eBooks
B2B content marketing: Why eBooks offer Big Payback
No CommentsWritten on March 19, 2017 at 11:17 am , by Maureen FischerA B2B eBook filled with valuable inside information pays for itself hundreds of times over: a) An eBook excels at producing highly qualified leads. You offer a prospective customer your expertise in exchange for contact information. b) Creating and disseminating an informative eBook makes your company an authority. c) eBooks capture trust and build relationships, more info