Tag Archives: Maureen Fischer
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There are hundreds of excellent marketing blogs. Inbound.org ranks them every week so you can feel assured you’re reading the best. HubSpot, Seth Godin and MOZ are definitely worth checking out. I don’t plan to compete with them in this blog. Fat chance anyway. I’ll be offering a blend of quirkier fare either to improve more info
3 Keys to Using Dinner as a Marketing Tool
No CommentsWritten on April 1, 2017 at 7:56 am , by Maureen Fischer
Dinner parties are on the decline in Washington D.C., says Washington Post columnist, Lea Berman, in her column titled “Fewer Dinners means Meaner Politics.” Berman says of the Obama administration, “Washington doesn’t go to dinner anymore and it’s bad for the country.” I agree with Berman: selling ideas and persuading over wine and a home-cooked more info
B2B content marketing: Why eBooks offer Big Payback
No CommentsWritten on March 19, 2017 at 11:17 am , by Maureen FischerA B2B eBook filled with valuable inside information pays for itself hundreds of times over: a) An eBook excels at producing highly qualified leads. You offer a prospective customer your expertise in exchange for contact information. b) Creating and disseminating an informative eBook makes your company an authority. c) eBooks capture trust and build relationships, more info
How to Create Content that Attracts Customers
No CommentsWritten on February 2, 2017 at 10:54 am , by Maureen FischerWhen evaluating content ideas, consider how well they engage your audience. For example, I can never stop staring at this water buffalo. Those horns! That eye. When I took his photo in Uganda, I was too scared to look at him closely, but now I can feast my eyes on him. To be successful, content more info