Case Studies

Posted on July 2, 2012 at 12:16 pm

“It was gratifying to see how quickly Maureen could jump into an unknown industry, come up to speed, and write intelligently for our audience of golf course superintendants and sports turf managers.”
Deanna Griffith, Marketing Manager, Jacobsen/Textron, Charlotte, NC

Case Studies
Gamma Vacuum/JobBOSS ERP
UniPoint Software/ Acro Associates Case Study
Jacobsen/Textron City of Austin Case Study
LaSalle Bristol Corp./Business Analytics
Michigan Ladder/Macola Progression
Areias Systems/ Alliance

Five Keys to a powerful case study:
In a noisy world, the demand for reality-based communications continues to grow. Testimonials and public relations, especially case studies, are rising in value as the cornerstone of any trust building campaign. MaureenInk’s strategy for a solid case study that connects with your audience:
1) Choose a customer who is a true success story.
2) Obtain an in depth interview with plenty of material to fuel the story.
3) Back your story with real data. Numbers speak volumes.
4) Stay in touch with your customer/source during the writing process, so they are engaged and willing to approve it when completed.
5) Make sure to email them a PDF of the finished story for their website or use as a collateral piece.

3 comments

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Written by

Maureen Fischer is a freelance copywriter and content marketing specialist. As a former journalist with United Press International and an award-winning copywriter, she can tell your story in engaging and original ways.

3 comments

  1. wow, awesome article…keep posting.http://www.jogosdahotwheels.com

    Comment by Dulcelina on March 14, 2012 at 4:29 am
  2. Thanks for visiting my site. Yes, more and more will be posted as the weeks go by. I hope you’ll visit again.

    Comment by maur819 on March 14, 2012 at 2:12 pm
  3. your work’s fine.http://www.oiemail.org

    Comment by Denísia on March 19, 2012 at 11:31 am

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