Content Marketing

Posted on March 22, 2017 at 1:05 pm

Your content ignites interest, conveys your unique value and drives your business. In the online world, content is your voice. It differentiates your brand, creates relationships with your prospects and draws them closer.

When creating content, aim for a high level of brand consistency across the visual content will reinforce your message. A consistent font, typography, selection of images and writing style will drive home your brand messaging.The key is a stylistic consistency to your message. To do that:

1. Find your voice
2. Adopt a style
3. Reuse certain visuals

To be successful, content creation should be consistent and continuous. It ignites your audience’s interest and draws them to you.
Photo by Mademoiselle Lavender

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Written by

Maureen Fischer is a freelance copywriter and content marketing specialist. As a former journalist with United Press International and an award-winning copywriter, she can tell your story in engaging and original ways.

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