Maureen Ink

Websites

Does your website grab attention and persuade visitors to take specific actions, such as pick up the phone and call you? A smart SEO web more content writer can help you achieve that. We are a small, dynamic team of web content specialists who craft original, creative, persuasive SEO web content that:
1. Makes it easy for prospects to find your site in search engines
2. Communicates clear, powerful messages to your clients and prospects
3. Persuades site visitors to take specific actions, such as call you

You need your website to be original, enticing and effective. MaureenInk chooses every word with care, to support the goals of the site and drive your business forward.

No matter how well designed and interactive your website, flash and good architecture alone will not close the deal.THE FUEL OF COMMUNICATION IS WORDS.
The right words sell your ideas, services and products.

Don’t put a web developer or designer or programmer in charge of your most powerful sales vehicle. Trust the journey to a talented professional web content writer who will steer your business successfully–on the path to leads, sales and continuing word of mouth.

We back all our work with an unconditional guarantee: a full refund if you’re not satisfied. Click here to see our latest website project for TGC Services, a California IT consultancy.

“MaureenInk excels at website content that builds credibility and authority. For a website like Exact’s that required a high ratio of valuable content mixed with periodic promotional messages, Maureen proved invaluable. She is a pro at blogging, case studies, white papers . . . the type of content that solves a problem our prospects care about. She helped Exact in those areas for years.”       Michelle Schindler, Sr. Marketing Mgr., Exact Software, Mpls., MN

White Papers & ebooks

The key to writing a great white paper or ebook is knowing that it is not about features but benefits. Begin by identifying the positive influence or outcome, the real benefit, your customer gains when using your product or service.

Then surround the benefit with context. In what areas, situations or venues does the benefit have meaning? Why does it matter?

Last, place that benefit and context within your readers’ interests. Your audience will only read if your ebook/white paper addresses their concerns, and the more urgent the better. While you’re at it, please do not mention the product or service behind the message, i.e. your company, in the body of the piece. Your goal is to build a connection between the information your readers need and your company or brand. Here’s an example of a white paper we wrote for Exact Software metrics_driven_organization_wp that does just that.

Anything that smacks of promotion will break that bond. An artfully written white paper or ebook will automatically point to the unique virtues of your organization, without ever mentioning your product name(s). Here’s an example of an ebook we created for JobBOSS Software: Recession-proof Your Business

To encourage a future relationship, be sure you include a call to action, something like a demo, or webinar invitation in the accompanying email or in the signature that draws readers a step closer to your company.

Logos

There is nothing more fun than having an artist or designer create a logo for your new business. More than that, it is one of the most important stages in the quest to build brand awareness for your customers. When I renamed my company MaureenInk Marketing, I wanted a logo that looked great in an email signature and on a website banner.
Because every logo conveys a message, I wanted mine to convey that I do marketing with an emphasis on web content and strong writing. It had to look digital, contemporary and creative. I knew I’d be using my logo for a long time, maybe the rest of my life, so it had to be one I loved, in colors that match my image. Here’s what Spencer Johnson came up with, and as you can see from this site, we chose the one in the upper left hand corner. If and when your startup needs a logo, we make the process easy and exciting. After we gather the creative input needed, we provide you with logo designs to choose from. You end up with a logo you can be proud of.

Creativity

If you’re looking for savvy, creative professionals who understand how the current state of the web operates and know how to make it work to your benefit, let’s talk. Typically we work with owners and marketing managers who want to cut through the competitive noise and truly differentiate themselves. Strong writing, design and unconventional approaches bring your stories to life. Life as in leads, sales and referrals.

You see complex topics become crystal clear. We communicate in your customers’ language.Your business benefits from innovative work that garners excellent word of mouth and builds customer engagement. Contact us today at 952-828-6844.

Social Media Marketing

Blogging

Business Writing

Fresh Approaches

eBooks