The top 5 features of online career maintenance are simple:

  • Have an up-to-date resume at all times; post it on your LinkedIn profile. Add your education and work history to Facebook (just copy and paste from LinkedIn).
  • Attend networking events and go through the attendee list ahead; know who you’ll want to meet. Know you industry’s best jobs site—for example, for IT it’s,
    for marketing it’s Be on the make.
  • Make sure your website and/or blog, as well as your resume are featured on LinkedIn. Make sure your Twitter profile includes your location.
  • Put key words in your bio, your resume, your LinkedIn, your blog. Put a link on Facebook to something, i.e. your LinkedIn or Twitter profile.
  • Google yourself frequently. See what others see when looking for you. Make sure you’re easy to find and what’s out there is as favorable as possible.
  • Career maintenance is important for several reasons. First off, salaries are slated to go up this year. In order to grab the highest salary possible when starting out or when making a mid-career jump, it’s important to practice the basics of career maintenance. I suggest skimming the bible of personal branding, ME 2.0, and following some of author Dan Schawbel’s suggestions for growing your network and maintaining your career. Though the book is geared to Gen Y, it has relevance for Gen X and Baby Boomers, especially the online section that tells how to maximize Twitter, Facebook, LinkedIn, and your blog to expand your network. I also like Joe Sweeney’s book, NETWORKING IS A CONTACT SPORT. Sweeney believes the key to networking success is giving, not getting, and he’s right.

    As for salaries, according to the 2011 Culpepper Salary Increase Budget Survey, employers globally handed out a 3.18% salary increase in 2011, though that figure varied by region.

    If you want to compare your income to what others with your same title make, go to This site reports, for example, that the median salary for a marketing manager in Mpls., MN is currently $91,251.

    More good news–according to, for the first time since 2008, starting salaries jumped for 2011 grads with increases predicted for 2012 as well. Among the disciplines in the 2011 Salary Survey Report, business majors fared best– their average offer rose 2% to $48,089.

    The point is be ready to pursue that next job when and if the need arises. Make career maintenance and personal branding a habit like doing the laundry. It will give you immediate options if you aren’t handed that 3.18% salary increase you deserve.
    Money Roll Photo by Gnerk