Social Media Marketing

Posted on July 17, 2012 at 12:25 pm

“With Maureen’s strategic guidance and partnership, we dove fully into the world of social media marketing. Thanks to her, we filmed a YouTube video, launched an Amicus blog which has tremendous momentum, and established ourselves on Facebook, Twitter, LinkedIn and YouTube. Maureen helped us integrate our approaches seamlessly to achieve agency goals such as volunteer recruitment, community building and fundraising.”
Steve Nelson, Communications Director, Amicus, Mpls., MN

Amicus YouTube video
Amicus blog
If you’re looking to promote your company with free media attention, and who isn’t, then running continual well-timed content via a blog, YouTube and social media channels is a great idea. Small, cost conscious start-ups and nonprofits like our client, Amicus, cut through the competitive noise thanks to info-spreading channels like Facebook, Twitter and LinkedIn.
The main thing is to be creative, edgy and worthy of buzz.

How to Market a Startup through Social Media:
1. Craft a reason why people should care about your company.
2. Make things easy to share.
3. Set up goals and a marketing timeline.
4. Rank your name.
5. Develop a pitch list: blogger outreach can be extremely helpful. It’s one of the single most important tactics any business can leverage.

Then. . .
A. Monitor and respond to what people are saying.
B. Keep the buzz flowing with content marketing efforts.
C. Make sure people can find you: Google Search, Android and Apple App stores, Facebook Search, YouTube

Any questions? Want a free 15-minute consult? Give us a call at 952-828-6844 today.

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Written by

Maureen Fischer is a freelance copywriter and content marketing specialist. As a former journalist with United Press International and an award-winning copywriter, she can tell your story in engaging and original ways.

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